Unlike some of MoviePass’ newer subscription offerings, AMC’s new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales. The stock, which once traded at $10 per share, sank to an all-time low of 30 cents in after-hours trading.Īlso Read: AMC Theatres CEO on Why New Monthly Subscription Plan 'Will Be Profitable' - Unlike MoviePass Late Tuesday, Helios and Matheson announced it was seeking a reverse split of its shares and that it might delist on Nasdaq if investors don’t approve the plan. That “sustainable” reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark.Įxhibitors like AMC have long argued that the company, a division of Helios and Matheson, has an unsustainable business model since it typically pays full price for every ticket sold to its users. “We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price,” AMC Theatres CEO Adam Aron said in a statement.Īlso Read: MoviePass Swipes Back at AMC's Subscription Plan (The chain sets a week from Friday to Thursday.) AMC Theatres on Wednesday announced a new loyalty program clearly targeted at subscription series MoviePass, offering up to 12 movies per month for a $19.95 fee.ĪMC Stubs A-List, which is set to launch this Tuesday, will allow users to attend movies up to three times per week at any of the company’s 650 theaters in North America.

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